League Football Education (LFE) is a charity that delivers the Apprenticeship in Sporting Excellence at all Football League clubs.

 

The organisation faced a problem - how to encourage apprentice footballers to engage with their studies when all they really wanted to do is play football.

 

ICG devised a communication strategy that divided complex information into 'bite size' chunks including concise literature, newsletters and fact sheets all presented in plain English with visually exciting imagery and infographics.

 

The newsletter Touchline received an Award of Excellence from the Communicators in Business (CiB) while digital showreels and animations brought important information to life.